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Writing Job Ads That Attract the Right Talent
A practical checklist for employers: titles, salary ranges, inclusive language and the details candidates look for first.
Farah HanimHead of Employer Success· · 5 min read
Your job ad is a marketing page for your company. Small changes can double your qualified applicants.
Use searchable titles
“Senior Accountant” beats “Finance Ninja”. Candidates search for familiar titles.
Always include salary
Even a broad range helps candidates self-select and boosts application rates.
Separate must-haves from nice-to-haves
Long requirement lists discourage strong candidates — especially women and fresh grads — from applying.
